Reading through culture - A new way of traveling Switzerland

From Zurich, the city of design, to Basel, where art and architecture come alive — and on to hidden gems known only to locals — this guidebook reintroduces Switzerland not through its familiar lens of nature and leisure, but through the vibrant worlds of art and culture.

Featuring insights from 38 Swiss creators and cultural figures — including Mario Botta, Peter Zumthor, and Claudia Comte — it presents a cultural map that reveals a different side of the country. With 293 carefully selected locations, from local cafés and art spaces to design hotels and scenic natural spots, all personally recommended by those shaping Switzerland’s creative landscape, this book invites readers to experience the country through the eyes of its artists.