LEE SUKWOO, THE LEADING PRODUCT DESIGNER IN KOREA TO FOLLOW. THE WAY HE DRAW INSPIRATION FROM EVERYDAY LIFE

Where does inspiration come from? Lee Sukwoo, founder of the design studio SWNA, has a simple and clear answer to this question : “Observe, and observe again.” For those not yet familiar with SWNA, it is time to look up the designer of the 2018 PyeongChang Winter Olympic medals. SWNA’s designs can be found in products that have become such natural—and therefore almost imperceptible—parts of everyday life. This book is an anthology of 62 projects selected by Lee himself out of the numerous projects that he’s successfully completed over the past 18 years.