A 20-YEAR ARCHIVE OF THE ‘YOUANDI’ TYPEFACE PROJECT, THE FOUNDATION OF HYUNDAI CARD’S BRAND IDENTITY

Our Typeface is an archival book documenting the evolution of Hyundai Card’s typeface project, which has been the bedrock of the company’s design and a key element of its brand identity. The book celebrates the 20-year journey of the ‘Youandi’ typeface, highlighting the three major phases of development and its profound impact on Hyundai Card’s design and branding. ‘Youandi,’ which immediately sparked a trend of custom typeface development in Korea, has since become the cornerstone of Hyundai Card's design system, thereby serving as the company’s ‘unique voice’ that expresses its philosophy. Having a visual voice to convey the company’s message is, ultimately, the pinnacle of branding.